For People and Businesses, Whether it’s for a house party or wedding, a coffee shop or campus-wide event, Geofilters make it easy for Snapchatters who are there to send your message to friends and a community.
HOW IT WORKS
You have to submit your filter at least 24 hours before you expect it to go live. After running a few myself, all of our filters have been approved very quickly a lot of times within 10–12 hours. Reporting updates at 8 am PST every day.
TIP — I have had trouble with the reporting when I first started testing. One way to get a full detailed report is to email Team Snapchat. This was very helpful when I first started.
The regular reports from the www.snapchat.com website provides a basic overview of your results. The reports will allow you to see how many people have viewed and used your filter.
Also, a very helpful tip is that your filter should not cover the whole screen or be too promotional in content — For example: putting a CTA (Call-To-Action) follow me on Twitter and IG etc.. you want to include your branding, but you do not want to feel like your pushing your branding to the user. They state that no contact information can be on you geofilter as well. (social media handles, phone numbers, urls).
Note: your brand name or logo can be added on the on-demand geofilter which is a clever way to promote your brand.
Keep in mind your on-demand geofilter can be cancelled at anytime and if you choose to cancel before your scheduled time that your on-demand geofilter ends, then snapchat will refund you for the your filter was not live. Once your on-demand geofilter is running, it can be cancelled at any time.
STRATEGY I TESTED:
I setup 5 filters around major events in different areas. I placed one at the MGM GRAND ARENA for the Holly Holm and Meisha Tate fight. This was approved, however 2 days before the event an email the my on-demand ‘’Geofilter has been revoked’’. Very interesting, I ended up resubmitting the Holly Holm and Meisha Tate fight geofilter on the outskirts of the arena and it was approved very quickly. The same was for my last matchup between KOBE AND LEBRON I submitted the and it was revoked, I never resubmitted this one for approval. This on-demand geofilter was also revoked and refunded.
DETAILED REPORT WHEN I REQUESTED RESULTS FORM THE SNAPCHAT SUPPORT
ARIZONA LIVIN STATS 3–17–318 | NIGHTCLUB PROMO | snapchat.com report
WHAT I LEARNED:
Design a geofilter that is community based and is something everyone can use,special to the are business or community.
I live in Scottsdale Arizona and we tested this in the Oldtown Scottsdale area during the nightlife hours of 10pm-3am and vetted great results and feedback from people screen-capturing our content and letting us know they used the filter.
I strongly recommend trying and testing out filters in different areas as well as around the nation to see the results for yourself. Personally, I post for my film company and I have great response and brand awareness by designing filters consistently each week.
Hope this was helpful! As always you can contact me below if you have any questions I will be more than happy to answer them!
Voight Thornton is a Snapchat filmmaker | director | part-time Doodler
located in Scottsdale, Arizona
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